Sonia Faruqi had an Ivy League degree and a job on Wall Street. But when the banking industry collapsed, she found herself on a small organic dairy farm that would change her life for the better, although it didn't seem that way in the beginning.First, she had to come to grips with cows shocked into place, cannibal chickens, and "free range" turkeys that went nowhere. But there were bright lights as well: happy, frolicking calves on a veal farm, and farmers who cared as much about the animals as their pocketbooks. What started as a two-week volunteer vacation turned into a journey that reached into the darkest recesses of the animal agriculture industry.Surrounded by a colorful cast of characters, Faruqi's quest to discover the truth about modern agribusiness took her around the world. Lively, edgy, and balanced, Project Animal Farm sheds light on the international agribusiness, with the ultimate goal of improving the lives of farm animals here at home. Using her finance background to forecast the future of agriculture, Faruqi discusses the changes we need to make—using our forks and our votes.
About the Author
Sonia Faruqi is the author of critically acclaimed Project Animal Farm. A masterful storyteller, she pushes the boundaries of imagination in her debut novel, The Oyster Thief. She lives in Toronto and her website is www.soniafaruqi.com.
Farqui thoughtfully explores the way in which brutality and disregard of animal welfare is endemic in the industry on a global scale, and provides suggestions for realistic actions that readers can take to encourage change. The book begs a comparison to Upton Sinclair's The Jungle.
Every so often a book comes along that has the power to alter the course of history. Project Animal Farm is that potent. It is so inspiring, so moving, so deeply personal and yet also has such profound cultural implications, that it will change the lives of everyone who reads it. People will be talking about this book for decades. — John Robbins, author of DIET FOR A NEW AMERICA and THE FOOD REVOLUTION
Following the lead of other sharp critiques of the food industry, such as David Kirby’s Animal Factory (2010), Michael Pollan’s The Omnivore’s Dilemma (2006), and Jonathan Safran Foer’s Eating Animals (2009), newbie author Faruqi does a commendable job spotlighting the ways animals are mistreated around the globe in order to make their milk and flesh available in our stores. Written with a dry wit and an inspiring dose of crusader’s zeal, resulting in a work that will compel health-conscious and environmentally aware readers as well as those concerned about animal rights.
Into an engaging account of the adventures of a young city dweller among the factory farmers, Sonia Faruqi manages to smuggle a body of useful—and disturbing—information about this most secretive of global enterprises. — J. M. Coetzee, Winner of the Nobel Prize in Literature
Project Animal Farm is an original and thought-provoking exploration of where our food comes from.
— John Mackey, Founder and CEO of Whole Foods Market
The author successfully
brings to light less-than-optimal living conditions of farm animals. This title
flourishes when highlighting the humanity and well-intentioned nature of
farmers, even when they are utilizing horrific practices professionally. This
intriguing and accessible debut may find a niche with readers of popular
nonfiction in a society increasingly concerned with how our food is produced
and where it comes from.
Let Sonia Faruqi take you on her courageous personal journey of discovery. I thought I already knew everything there is to know about modern animal production, but I learned many new things from this very readable book, and you will, too. — Peter Singer, philosopher and author of ANIMAL LIBERATION
An extraordinary triumph of narrative nonfiction. A seminal work of investigative journalism. — David Kirby, author of ANIMAL FACTORY
Brave, captivating, enlightening, and impossible to put down, this remarkable true story pries open hearts and minds and exposes the travesty of industrial farming like none other. — Frances More Lappé, bestselling author of DIET FOR A SMALL PLANET
Written in the most vivid and engaging way, this remarkable book demands to be read by anyone who cares about where their food comes from. — Philip Lymbery, CEO of Compassion in World Farming and author of FARMAGEDDON
Everybody who is interested in food policy and animal welfare should read this book. Project Animal Farm will make you think long and hard about problems with intensive diary farms and egg production.
— Temple Grandin, author of 'Animals in Translation' and 'Animals Make us Human'
A poignant work of depth and clarity. An accessible and educational examination of our food system. Highly recommended. — Gene Baur, President of Farm Sanctuary
An eyes-wide-open view of industrial animal farming and its effect on farm animals and consumers. A compelling and thoughtful work, a clarion call for acknowledgment. — Wayne Pacelle, President, the Humane Society of the United States
This is a book about the people who make their living putting food on our tables. In it, you’ll see how some of them struggle to do it well, while others are willing to do it any way at all if it will help them get ahead. You’ll be glad to have seen them all with Sonia Faruqi’s eyes. — Daniel Quinn, bestselling author of ISHMAEL
Warning: This book might change your life! — Hal Herzog, author of SOME WE LOVE, SOME WE HATE, SOME WE EAT
Following a whim, debut author Faruqi decided to take a break from the hectic pace of Wall Street and volunteer for two weeks on an organic dairy farm. That decision proved to be both eye-opening and life-changing. Even small, family-run operations often use the methods of factory farming. Faruqi contrasts this with a visit to a successful pastoral farm to demonstrate a humane alternative at only slight higher consumer prices. The author's expertise in finance provides an extra dimension to this well-documented report.